411 is a directory assistance service that allows consumers to dial "411" and ask an operator for a business's phone number. However, most consumers no longer use 411—they search online instead.
Important Note:
- AT&T Mobile discontinued 411 services on 11/1/21.
- AT&T stated: “As other search engines have become more widely used, we have ended support for wireless 411. The service remains available via landline at a $2.99 pay-per-use rate.”
Common Misconceptions About 411 & CNAM
Some customers confuse 411 directory assistance with CNAM (Caller ID Name Display). Here’s the difference:
- 411 Listing – Allows consumers to call 411 and request a business’s phone number.
- CNAM (Caller ID Name Display) – Ensures that your business name appears when making outbound calls.
- If you want your business name to appear when calling out, you need CNAM registration.
- If you want your business to be easily found online, registering with Google is a better solution than 411.
How to Register Your Business with Google
One of the best ways to make your business visible is to register your phone number with Google. A Google Business Profile ensures that customers can find your business in search results, maps, and voice searches.
How to Add Your Business to Google Maps:
- Go to Google Maps and sign in.
- Enter your business address in the search bar.
- Click “Add your business” in the Business Profile section.
- Follow the on-screen instructions to complete your Google Business Profile setup.
- Google business registration is free, takes only a few minutes, and helps local businesses attract more customers..
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