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What is 411?

411 is a directory assistance service that allows consumers to dial "411" and ask an operator for a business's phone number. However, most consumers no longer use 411—they search online instead.

Important Note:

  • AT&T Mobile discontinued 411 services on 11/1/21.
  • AT&T stated: “As other search engines have become more widely used, we have ended support for wireless 411. The service remains available via landline at a $2.99 pay-per-use rate.”

Common Misconceptions About 411 & CNAM

Some customers confuse 411 directory assistance with CNAM (Caller ID Name Display). Here’s the difference:

  • 411 Listing – Allows consumers to call 411 and request a business’s phone number.
  • CNAM (Caller ID Name Display) – Ensures that your business name appears when making outbound calls.
  • If you want your business name to appear when calling out, you need CNAM registration.
  • If you want your business to be easily found online, registering with Google is a better solution than 411.

How to Register Your Business with Google

One of the best ways to make your business visible is to register your phone number with Google. A Google Business Profile ensures that customers can find your business in search results, maps, and voice searches.

How to Add Your Business to Google Maps:

  1. Go to Google Maps and sign in.
  2. Enter your business address in the search bar.
  3. Click “Add your business” in the Business Profile section.
  4. Follow the on-screen instructions to complete your Google Business Profile setup.
  • Google business registration is free, takes only a few minutes, and helps local businesses attract more customers..


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