411 is a directory assistance service that allows consumers to dial "411" and ask an operator for a business's phone number. However, most consumers no longer use 411—they search online instead.
Important Note:
AT&T Mobile discontinued 411 services on 11/1/21.
AT&T stated: “As other search engines have become more widely used, we have ended support for wireless 411. The service remains available via landline at a $2.99 pay-per-use rate.”
Common Misconceptions About 411 & CNAM
Some customers confuse 411 directory assistance with CNAM (Caller ID Name Display). Here’s the difference:
411 Listing – Allows consumers to call 411 and request a business’s phone number.
CNAM (Caller ID Name Display) – Ensures that your business name appears when making outbound calls.
If you want your business name to appear when calling out, you need CNAM registration.
If you want your business to be easily found online, registering with Google is a better solution than 411.
How to Register Your Business with Google
One of the best ways to make your business visible is to register your phone number with Google. A Google Business Profile ensures that customers can find your business in search results, maps, and voice searches.
How to Add Your Business to Google Maps:
Go to Google Maps and sign in.
Enter your business address in the search bar.
Click “Add your business” in the Business Profile section.
Follow the on-screen instructions to complete your Google Business Profile setup.
Google business registration is free, takes only a few minutes, and helps local businesses attract more customers..
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